Tom Foote / AFP Creativ

Make the technology
fit the way you work.

I'm Tom Foote. I help business owners use AI in everyday work and improve their Shopify stores, with attention to the people and information behind both.

Start a conversation

15-30 minutes. No charge. Work directly with me.

Tom Foote with his family
Tom Foote, with his family.

Experience connected to your needs

Understand the work.
Make the tools useful.

My work spans Shopify customization, product information, and the systems around a business. That experience helps me connect what a customer sees with the details your team has to manage.

A confusing product page may start with missing information. An unhelpful AI answer may need a clearer question or better source material. I look at those connections with you, so the help fits the work you're trying to do.

You work directly with me, from the first conversation through the session or Shopify project. You can ask questions of the person doing the work.

Tom Foote · AFP Creativ

What that means for you

Help you can understand
and put to use.

01

Start with your questions.

I ask about your work before recommending a tool or a change. You can bring an ordinary frustration or a little curiosity; you don't need a technical brief.

02

Learn through something familiar.

With practical AI, we use work you recognize to practice providing context and checking an answer. You have a task and a written reference to return to on your own.

03

Know what has been checked.

My Shopify experience includes checking product records against approved information. That same care shapes the guidance: look at the source, ask what is missing, and understand the result before relying on it.

From the work

An example of that care in practice.

Shopify project · anonymized

From scattered information to checked product records.

A specialty retailer needed consistent product information for a launch. I brought together the source material, separated confirmed details from unresolved questions, and built the Shopify product records.

What was checked, and what this shows

The completed records were checked in Shopify against the approved product information. All requested field checks passed. The products remained drafts; sales and other business results were not measured. This example is from Shopify project work. It is not a Working Session result.

A useful next step

You don't need
all the answers
to start.

Tell me about your business and what you want to make easier. We'll talk through whether the AI Working Session or Shopify help fits your needs.

15-30 minutes · phone or video · no charge

A conversation with Tom Foote

Let's talk.

Email me your name and business name, along with any question you have. I'll reply personally to arrange a time.

Opens your email app. You can also write directly to [email protected].

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